“Country of Origin Labeling” (COOL-yes, the acronym is actually “cool”) is now in effect! Head to your nearest grocer to find the new COOL labels that will identify the country where your products came from.
Unfortunately, I’m not as excited about this as I may sound… however, this is a step in the right direction. The new COOL law requires that “many, but not all” retailers disclose COOL info for “certain” meats, poultry, fish, fruits, nuts and veggies. There is a lot of controversy on both sides of COOL. Supporters urge that Americans should know where their food is coming from. Opponents believe the law is just a trade barrier in disguise.
My belief is that we, as consumers have the right to know where our food is coming from. However, country of origin required for “many, but not all” retailers on “certain” products is not enough. It’s time we passed SOOL (State of Origin Labeling- a creative acronym I thought up). SOOL should cover “all” retailers and “all” food products (OK, maybe not for Twinkies and the like since chemical companies don’t qualify as states).
We deserve to know what is in our food and to have the choice to purchase more locally. It benefits our economy, the environment and our health.
My motto: happy for COOL, hoping for SOOL.