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Diet For a New America January 29, 2009

Filed under: Nutritional Wellness — aprasek @ 11:58 pm

Here’s an ironic follow to yesterday’s post… 

John Robbins, the only son of the Baskin Robbins ice cream empire, was raised to be the next man-in-charge. For most people, this career choice would have been automatic. Robbins could have easily lounged the rest of his life in ice cream-shaped pools. But, Robbins shocked everyone when he walked away from the lucrative family business. 

Robbins wanted to “…pursue the deeper American Dream…the dream of a society at peace with its conscience because it respects and lives in harmony with all life forms. A dream of a society that is truly healthy, practicing a wise and compassionate stewardship of a balanced ecosystem.” 

It was actually John Robbin’s book, Diet for a New America that started my interest in nutrition. The book is absolutely fascinating.  

This guy is pretty amazing. His website discusses more about his philosophy and some cool initiatives he’s involved with. I’m wondering how he feels about the new BR Cookies ‘n Cream shake


3 Responses to “Diet For a New America”

  1. Caitlin Says:

    This book really changed the way I think about food too. We are so out of sight out of mind as a country in terms of our food supply and Robbins opens up your eyes to a whole new world!

  2. Shannon Says:

    I can’t believe he walked away from that business- that’s a pretty powerful statement.

  3. Aimee Says:

    Awesome Caitlin! I love the way Robbins writes- he’s got such a compassionate style yet doesn’t sugar coat the truth. Have you read “The Food Revolution”? I heard he’s also working on another book…

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