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Drive-Thru Diet Includes Ingesting Lighter Fluid? Umm, I’ll Pass. January 5, 2010

Filed under: Nutritional Wellness — aprasek @ 10:56 pm

Ugh. I’m so sick of fast food chains creating their own diet plans.

Move over Subway diet, get out the way McDiet, Taco Bell’s “Drive-Thru Diet” is here to spout some nonsensical, exaggerated weight loss B.S.:

Don’t get me wrong, I love a good burrito. But, when a company comes out saying that their choices are “healthy” and buys off a dietitian to help sell it, then they better live up to their claims.

Consider the ingredients in the beans:

Pinto Beans, Partially Hydrogenated Soy Bean Oil ย (With TBHQ And Citric Acid Added To Protect Flavor) , Salt.

The trans fats are bad enough. But TBHQ? Here’s what Michael Pollan writes about TBHQ in his book, The Omnivore’s Dilemma (he’s discussing TBHQ as used in McDonald’s chicken nuggets):

Perhaps the most alarming ingredient in a Chicken McNugget is tertiary butylhydroquinone, or TBHQ, an antioxidant derived from petroleum that is either sprayed directly on the nugget or the inside of the box it comes in to “help preserve freshness.” According to A Consumer’s Dictionary of Food Additives, TBHQ is a form of butane (i.e., lighter fluid) the FDA allows processors to use sparingly in our food. It can comprise no more than 0.02 percent of the oil in a nugget. Which is probably just as well, considering that ingesting a single gram of TBHQ can cause “nausea, vomiting, ringing in the ears, delirium, a sense of suffocation and collapse.” Ingesting five grams of TBHQ can kill.

Unfortunately, TBHQ isn’t just in the beans. According to Taco Bell’s ingredient list, it’s also in these foods: Cinnamon Twists, Caramel Apple Empanada, Flat Bread, Nacho Chips, Red Strips, Seasoned Rice, Chalupa Shell, Pizza Shell, Taco Shell, Taco Salad and the Tostada Shells.

Here’s the reality: most (like 98%) of the food at Taco Bell is just not healthy. Sure, have it every once in a while if that’s what you choose. Or, every day if you like. Just don’t buy into the lame marketing B.S. that comes from these companies. I think it’s important to remember that quality and healthiness of food is more than just an assessment on calories or fat grams.

Grrrr. Sorry, that was quite the rant. I just get so amped up when companies throw ethics out the window to make a quick buck. Breathing… Breathing… Ok, more importantly, for those who have made some nutrition-related resolutions or goals for 2010, I wish you lots of confidence, balance, enjoyment, self-care and success. And if you would like to share those resolutions here, please do! Sometimes it helps to put them down in writing…


5 Responses to “Drive-Thru Diet Includes Ingesting Lighter Fluid? Umm, I’ll Pass.”

  1. Nicki Says:

    omg. Those beans! Scary. My new years res is to eat 2 differenr colored veggies every day ๐Ÿ™‚

  2. Lorri Weisen Says:

    I think the “Drive Through Diet” is a perfect name for their campaign! Go to the drive through, purchase your “healthy” meal, go home and eat, spend the next 6 hours in the bathroom praying to the porcelain god, have your husband drive you to the ER, have the doctor give you morphine for the severe pain and IV’s for the fluid loss, wake up 4 hours later and 12 pounds lighter. Perfect!

    I think Taco Bell should’ve checked with Subway first. Sounds like Jared gained back 20 pounds ๐Ÿ™‚

  3. Laura L.Ac Says:

    Tearfully eye-opening. Going to research more and share with my readers. Thanks for the smart gossip!

  4. Chorlton Says:

    It’s called “junk food” for a good reason. I’d really be surprised if many people took TB’s claims seriously, but at the same time I’m sure those claims are carefully crafted to mislead.
    That said, I’d rather eat dodgy refried beans than mystery meat full of hormones, drugs and BSE.

  5. Aimee Says:

    Love it Lorri ๐Ÿ™‚

    Oh yes, good point Chorlton. The mystery meat wins for grossest and most destructive for all involved.

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